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Insights

Can Sales Enablement Solve the Rift Between Sales and Marketing?

Wednesday, July 25, 2018

Sales and marketing have the same goal: drive revenue. However, they have different ways of reaching that destination. Sales teams tend to focus on chasing new business and growing the customer relationship, while marketing seeks to engage a broader audience across industries. The sales enablement team, sitting between the two, is uniquely positioned to bridge this divide.

Bringing both sides together is critical because sales and marketing equip one another for success. Making this relationship

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