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Insights

Why Your Best Sellers Ignore Your Sales Process

Wednesday, August 8, 2018

Have you ever seen a child who’s just received the gift of a plastic toy hammer? Preferably your memory of this includes the child wearing a colorful fake hardhat and a flimsy tool belt too, but the most important image is the plastic toy hammer. What’s the first thing the child does with the hammer? They start hitting everything in reach. The walls, the refrigerator, their sister, the dog. Pretty much everything.

Have you ever seen a salesperson who’s just received the gift of

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