building-a-business-case
Learning Path

Learning Path: A Sales Enabler's Guide to Building a Business Case

For Sales Enablement functions of all maturity levels, one core objective is consistent: the need to construct a solid business case for new enablement initiatives. By aligning these efforts with business needs and demonstrating the expected value in a clear and compelling manner, Sales Enablement professionals can act as a more and more strategic partner to the VP of Sales.

Here are some of the top resources ATD has produced to help you make your business case for new initiatives to senior leade

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