TD Magazine

BEST Award: IBM

2018 BEST Award Winner, #3

In 2017, IBM CEO Ginny Rometty challenged the organization to delight clients and focus on winning individuals and not companies. This challenge led IBM to launch an innovative initiative to focus on a key market where it could increase client advocacy and market share: cloud and artificial intelligence services.

IBM's sellers needed to understand its cloud solutions and articulate the value of combining them with disruptive and emerging technologies to revolution

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