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Research Reports
2019 State of Sales Training

In ATD’s latest research report—2019 State of Sales Training—findings show that organizations spend an average of $2,326 on sales training per salesperson annually, with inside sales and channel sales organizations spending much less than the average, and hybrid organizations spending more.

The report focused not only on benchmarking organizations’ annual sales training expenditures, but also on identifying best practices of high performing organizations. In addition, the

About the Author
ATD Research tracks the latest trends, identifies practices that distinguish top companies, informs decisions, and connects research to practice and performance. We provide comprehensive data and insightful analyses through in-depth reports,... Read More
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